the brand guidelines project for the Mid Sussex Marathon Weekend was a comprehensive and collaborative effort that resulted in a strong and consistent brand identity.
The Mid Sussex Marathon Weekend was a highly anticipated event that required a strong and consistent brand identity to effectively communicate its message to participants and stakeholders. As the lead designer on this project, I was tasked with creating a comprehensive set of brand guidelines that would guide the visual identity of the event.
From concept to execution, the brand guidelines project was a collaborative effort that involved close consultation with the event organizers, sponsors, and other key stakeholders. I started by conducting research on the event’s target audience, competitors, and market trends to ensure that the visual identity would resonate with the intended audience.
I then developed a brand concept that captured the essence of the event and its values. The concept was centered around the idea of movement, energy, and community, and was expressed through a vibrant color palette and dynamic typography.
Using the brand concept as a foundation, I created a comprehensive set of brand guidelines that covered all aspects of the visual identity, including the logo, typography, color palette, imagery, and tone of voice. The guidelines were designed to ensure consistency across all communications, from website design and social media to event signage and merchandise.
The brand guidelines project was a success, resulting in a strong and memorable visual identity that effectively communicated the event’s message to participants and stakeholders. The guidelines provided a clear framework for all designers and creatives involved in the event, ensuring that the brand identity remained consistent and effective across all touchpoints.
In conclusion, the brand guidelines project for the Mid Sussex Marathon Weekend was a comprehensive and collaborative effort that resulted in a strong and consistent brand identity. From concept to execution, the project demonstrated the importance of research, collaboration, and attention to detail in creating a successful visual identity.
