Good Days, a nascent brand in the health drink industry aimed at women
Good Days, a nascent brand in the health drink industry aimed at women, presented a unique opportunity to craft a visual identity that would resonate with its target demographic while standing out in a competitive market. As the creative lead responsible for the logo and overall branding, my role was pivotal in shaping the brand’s visual and emotional appeal.
The project commenced with an in-depth analysis of the target audience and competitive landscape. This research was crucial in understanding the preferences, motivations, and aspirations of our primary consumers. It also provided insights into how Good Days could differentiate itself through its branding.
The brand concept for Good Days was built around the themes of vitality, wellness, and female empowerment. These themes were not just buzzwords but the essence of the brand’s promise to its customers. The challenge was to encapsulate these concepts into a visual identity that was both captivating and meaningful.
The logo design was the cornerstone of Good Days’ branding strategy. It needed to be more than just visually appealing; it had to tell a story and evoke a feeling of rejuvenation and positivity. I chose a color palette that was both refreshing and indicative of health and vitality, incorporating shades of green and blue with pops of vibrant colors to signify energy and life. The typography was selected for its readability and modernity, conveying a sense of trustworthiness and innovation.
Beyond the logo, the branding extended to creating a cohesive visual language that could be applied across various mediums. This included packaging, digital marketing materials, and physical branding assets. The goal was to ensure that every point of contact with the brand conveyed its core values and aesthetic sensibility.
