Future Poet was a collaborative effort that demonstrated the importance of research, creativity, and attention to detail in creating a strong and distinctive visual identity.
Future Poet was a new and emerging brand in the poetry industry that required a strong and distinctive visual identity to stand out in a crowded market. As the lead designer on this project, I was tasked with developing a comprehensive brand strategy and identity that would help Future Poet to establish a strong presence and attract a loyal audience.
To begin with, I conducted research on the target audience and the competition to better understand the market landscape. I then worked closely with the Future Poet team to develop a brand concept that would capture the essence of the brand and resonate with the target audience.
The brand concept was centered around the idea of creativity, inspiration, and empowerment. It was designed to convey a sense of passion and authenticity that would appeal to poets and poetry enthusiasts alike. To express this concept visually, I developed a vibrant color palette, bold typography, and unique iconography that was inspired by the world of poetry.
Once the brand concept was finalized, I developed a comprehensive set of brand guidelines that covered all aspects of the visual identity, including the logo, typography, color palette, imagery, and tone of voice. The guidelines were designed to ensure consistency across all communications, from website design and social media to marketing collateral and merchandise.
The branding project for Future Poet was a great success, resulting in a distinctive and memorable visual identity that effectively communicated the brand’s message and values to its audience. The guidelines provided a clear framework for all designers and creatives involved in the project, ensuring that the brand identity remained consistent and effective across all touchpoints.
In conclusion, the branding project for Future Poet was a collaborative effort that demonstrated the importance of research, creativity, and attention to detail in creating a strong and distinctive visual identity. The final result was a unique and memorable brand that resonated with its audience and helped Future Poet to establish a strong presence in the poetry industry.
